Saving Joule is a stunning animated film we’ve co-produced for the Mishkat Interactive Science Center in Riyadh, Saudi Arabia. Exclusively screened in Mishkat’s 18 metre, immersive auditorium, Saving Joule follows the adventures of Joule, a hapless robot who runs out of fuel in his spaceship and is forced to crash land on a distant planet. A friendly alien called Etta helps him escape by showing him where he can find alternative sources of energy. This beautiful production by The Edge Picture Company and Peepshow Collective was developed without dialogue in order to appeal to as wide an audience as possible.
An important part of our role was to mentor the Mishkat team in their role as client representatives, ensuring they achieved a product that was suitable for their audiences and culture. We also led the delivery of a communications plan, design collateral, learning resources, retail products and an events plan celebrating the launch of Saving Joule.