We worked with the ASPIRE Academy of Sports Excellence to research and develop ways to reach and engage Qatari schools and families in sporting and healthy lifestyles.
The ASPIRE Academy of Sports Excellence is a leading elite sports institution and venue located in Doha, Qatar. Featuring world-class facilities and state-of-the-art sport science, ASPIRE realises the potential of promising young athletes and promotes the value of an active, healthy lifestyle for the people of Qatar.
Drawing on our experience of delivering highly interactive sport themed exhibitions including the global smash Science of Sport, we were commissioned to undertake a detailed evaluation study to understand Qatari audiences attitudes towards sport, healthy lifestyles and visitor attractions in addition to testing developing engagement concepts. This study included focus groups, accompanied visits, and workshops taking place in homes and schools.
The findings of these studies informed developing concepts for exhibits and programmes, supported by early operational recommendations.